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Posts Tagged ‘Interaction’

Social Media Optimization is an internet marketing technique that includes a number of methods to promote your product, service, business, or website on social media.

Social Media Optimization is associated with search engine marketing, but differs in that the primary focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful Social Media Optimization.

Social media optimization is similar to viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.

It is still very much in its infancy and is only one element of being everywhere online. Social Media Optimization is essentially based on quality, or how good is my content?

It presents businesses with a way to connect and interact with their customers and prospective customers that was never available to them before. It is interacting with consumers wherever they are online and in whatever format they want the interaction to take place.

Social media optimization is all about creativity, finding creative ways to get your message out there and using creative tools to have your content easily found, distributed and shared online. It is about improving the linking structure of your website to make it highly visible in social media searches.

Social media optimization is the latest buzzword that is capturing the attention of webmasters and is simply the practice of ensuring that a website, article, or video is primed to become a part of the social media network. Social media optimization is utilizing these social media sites and the social media networks to popularize a product, a service, an organization or a concept.

It’s an excellent technique for website promotion and gives your Website and business more visibility and instant results. It is the process of distributing your content across all available Social Media networks and enhances your internet presence by effectively using these media, including social networking, social book marking, blogs, wikis, groups, and other social sites.

Social media optimization is driven by the technology of Web 2 and is all about forming groups of like- minded people and sharing information. Social Media Optimization is more than just writing content for the purpose of garnering links to your website.

It’s about optimizing your pages to help them connect with online communities and is defined by Wikipedia as a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites.

According to Wikipedia: Social media marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.

Social media optimization (SMO) and Social Media Marketing strategies are employed by empowered Search Engine Optimization to promote the site through the use of networking in social bookmarking, social networks, video sharing sites and photo sharing sites.

Social media optimization is a set of methods for generating publicity through social media, online communities and community websites.

The evolution of social media optimization will take some time in coming and has yet to reach its full potential but has the opportunity to replace Search Engine Optimization as one of the top Internet Marketing strategies in use today.

Not long ago the internet was full of websites that had no interaction with each other.  Nothing was connecting the various websites, even if they had the same goals and ideas.  Webmasters and website owners did not gather together in one place on the web to collaborate with each other, other than forums.  

Today, a new age of the internet is here, and social network sites are everywhere.  It is now common to have online communities where thousands of website owners go to share ideas, meet new people, and network with others like never before.

Forums have been around for a long time, allowing others to ask questions and get responses, and interact with other users.  Forums are still pretty much the same today as they were back then.  Forums were the beginning of a growing interaction between fellow internet users and like minds.  They gave them a place of belonging where they could share opinions and express themselves and get feedback from others.  

But still, something was missing.  Forums were only a small portion to the type of networking that would drive thousands upon thousands of users to gather together.  Someone saw a need to create social networking web sites where users would be able to share more about themselves in a visual way, and not just a picture and a few short sentences about themselves.   

In the United States, the most commonly used social network sites are MySpace, Facebook, Squidoo, and also Bebo, while other countries may prefer a different outlet, such as Asia’s Friendster or Germany’s Hi5.  The power of social networking web sites cannot be underestimated.  In fact, social network sites are some of the most visited sites on the entire internet.  

Social networking allows people to interact with each other by the use of forums, instant messaging, videos, pictures, and a lot more.  Users are able to post a profile that contains information about themselves, pictures that they want to share, videos that they find interesting, games, etc.  Users can send friend or contact requests for others to add them to their list.  People can post bulletins, message someone on their friend or contact list or someone who isn’t, tag other people’s pictures to their profile, interact through forums and much more. 

Aside from the personal power of social networking web sites, they are of great interest to the online marketer, as well as the brick and mortar store.  This is a new phenomenon that is just now beginning to appear more commonplace.  This is what we now know as Web 2.0.  The best part about social network sites is that you have the ability to post ads on your profile.  This can be used to promote your business.  

Bulletins and messaging and also forums can be used to market your business.  The more friends or contacts you build and network with, the more people you can market your business opportunity or affiliate program to.  There is so much untapped traffic potential with these kinds of sites.  Bottom line… if you’re not using social networking web sites to drive traffic to your website, you should be.